Bridal Brand Floravere Designed a Red Wedding Dress Inspired by Crazy Rich Asians
Named the R. Chu (after Rachel Chu, the lead character of Crazy Rich Asians), Floravere’s dress is crafted from silk mikado in a vibrant shade of red that, in traditional East Asian culture, represents good fortune and happiness, and is often worn at weddings.
The R. Chu is cut with a plunging V-neck in the front and an even deeper V in the back, with a slightly high-low hemline. Perhaps best of all is the fact that the gown has built-in pockets—a must for brides, since carrying your phone in your hand as you walk down the aisle would be…frowned upon. Even the hard-to-please Eleanor Sung-Young would approve.
“The design was inspired by the stories and requests we commonly hear from our brides incorporating traditions and elements of another culture into their wedding,” Denise Jin and Molly Kang, Floravere’s “proud Asian American” cofounders, said in a joint statement. “The result is a gown we’d describe as distinctly Asian American and a chic, modern nod to tradition.”